In practice, it is very common to read research articles that contribute to our Certainty in practice but how often do we share those ideas with our team or clients?
There is often a fear that our audience wouldn’t understand the jargon or the science behind the research, so it is up to us to interpret it for them by summarising the concepts into their terms.
So how do we communicate research in practice?
1. Create a summary of a research article for your newsletter.
A great way to do this is to give the full (scientific) heading with the authors names and then your own summary of the article. Be sure to add your thoughts as to what it means to your client’s care. Usually having a CA do this often puts it into lay-person language better than a DC could do.
2. Collect the summaries and collate them.
Place your summaries into a coffee table folder for your reception area or laminate a couple and leave them in reception for clients to browse over.
3. Create a presentation for your noticeboard or whiteboard.
4. Utilize Facebook.
Your Facebook page is an obvious place for your summary and a link to the original article.
5. Bring the article to your team meeting.
Use your article to educate and share with your team (especially if you included a reference to it on your social media or in your reception area)
6. Mention it during table talk.
At the end of an adjustment, ask your client “Did you realize that research has found that …?” Just make sure you keep your “TIC” short and simple enough for a 12 year old.
7. Put your summaries into a Powerpoint presentation.
You can scroll a presentation automatically in your reception area.
Research tells us that the best way for anyone to understand something is to teach it to someone else. This is very true for the research we come across in practice where sharing the ideas with our clients in-turn benefits us as much as it does them.
Syllabus 7: Communications
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