They say that a picture paints 1000 words. Using analogies in our communication is a powerful way to get our message understood because it puts the message into a context that the client can relate to.
Whenever I see this iceberg picture, it always reminds me of the first time I saw it smartly framed in a practice. In hand-written words on the side of the picture, it stated, “This is what you feel” above the water and “This is what we work on” below the water.
This analogy still works for me on several levels.
Firstly, in Chiropractic we don’t treat the symptoms (what we see above the water). We work below the surface on the underlying cause of the problem.
Secondly, the problem beneath the surface may still be present even when the symptoms may not be obvious.
What we see above the surface will cause a ship to deviate its course and it will also cause us to alter our lifestyle but it’s what lies beneath the surface that can do the damage. It’s not the section above the water that sunk the Titanic!
Finally, your symptoms and the underlying cause may be connected but they are not directly proportional in size or severity.
Analogies are a powerful way to convey a message and they can be even more powerful when you have a picture to relate to.
Reference: Syllabus 7