After 30 years in practice, Powerful Practices Coach Doug Herron was blessed to have a chiropractic student observe him in practice on his penultimate shift. The student was so impressed by Doug’s clear and passionate communication skills and commented, “That was awesome! I want to communicate chiropractic like that.” Doug intuitively replied that there were 2 key prerequisites to owning that type of communication:
First, you have to own your chiropractic message. Get clear on what motivated you to start your chiropractic journey and back that up with some personal experiences that when challenged, will demonstrate that you know that you know that you know. This energises you and creates passion that is genuine and attractive.
As well, research and write out a detailed chiropractic explanation, your understanding of the SCIENCE leg of the stool. Then, simplify your explanation to an “elevator pitch” that you could give to anyone, at anytime, in about 30 seconds. Practice this with your partner, family, friends and team, then edit to smooth out any confusing parts. This “pitch”, when expanded with greater detail added, can become your Creating Health Workshop.
The second step is to master the delivery of your service. In university, we are all taught to become competent chiropractors. To improve our communication, we must know at least one technique to the point of mastery, not just proficiency. It’s OK to have a working knowledge of other techniques but absolutely MASTER one to the point of making it an art form. The confidence you express in your body language and touch is often perceived by the patient with greater clarity than your words.
Once you have a foundation of the science and art, the final step is to blend them with your health paradigm / philosophy. To know how to communicate your thoughts and experiences effectively doesn’t come naturally to all of us but:
- it can be learned;
- it must be practiced, and;
- it must be based on owning your chiropractic truth and expressing absolute certainty in the delivery of your technique.
Inspired, the student left and went to work on his clarity around chiropractic certainty and pursuit of technical mastery.
Reference: Syllabus 7