Are you wondering whether it’s worth developing a website?
Isn’t it just as easy to put your contact details, updates, and advertising on social media?
You’re not alone.
In fact, a recent survey conducted by the Local Search Association (LSA) found that 42.8% of small businesses surveyed would choose social media as their number one online marketing choice.
This research, combined with a study by Wordstream showing that median click-through-rates for a #1 search result on Google is down 37% over the last 2 years, demonstrates why there is a shift away from small businesses investing in websites.
While this trend appears to be present, Wesley Young reminds us of why having a website is still very important for our small businesses:
- Almost two-thirds of consumers use websites to find or engage with businesses.
- The top local search engine result factors are related to websites. Social media does not play a big factor in local SEO.
- 30% of consumers won’t consider a business without a website.
- 46% say a website is the biggest determinant of whether they trust a company.
Thus, websites are still a vital part of an effective online marketing strategy. Primarily because they help develop trust and are most effective for search results. As such, having both a website and a social media presence is likely to be the best scenario rather than having only one or the other.